Furama Hotels International Management (FHI) is a hotel management company based in Singapore. She manages properties in different classes across key cities in Asia Pacific countries including Singapore, Thailand, China, Indonesia and Australia. There are future plans to expand to Malaysia and other parts of Asia.
FHI prides herself on her deep expertise in hotel management, flexible approach and pro-owner stance. The ability to manage hotels which are four-star (Furama RiverFront and Furama City Centre in Singapore, Furama Guangzhou in China), limited services (FX Hotel ZhongGuanCun, YanSha, Beijing Airport, GuanQian in Suzhou, XuJiaHui & LuJiaZui in Beijing & Shanghai), boutique (FuramaXclusive Asoke-Sukhumvit, Sathorn, Sukhumvit), villa resorts (Furama Villas & Spa Ubud & FuramaXclusive Villas & Spa Ubud in Bali), franchisee (Holiday Inn Darling Harbour, Sydney), clearly demonstrates FHI’s strong core competency in hotel management skills across all spectrum of hospitality services spanning different geographic countries.
With different sub-brands under her main Furama brand, FHI is able to adopt a flexible approach in positioning the various hotels under her management, based on the infrastructure of the hotels and the desire of the respective owners. This enables management to focus only on delivering memorable services and excellent value for her guests, while eliminating unnecessary frills or gimmicks.
With majority of her shareholders being hotel property owners, FHI understands the importance of optimising property owners’ interests. This allows FHI to build a trusting relationship with owners, which enables strategic decisions to be made and implemented quickly. In specific properties, FHI will also co-invest with the owners to align the interests of both management and owners.
Over time, FHI intends to further expand in the Asia Pacific region to provide her loyal guests with a wider selection of her impeccable services.